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Semrush vs SE Ranking.

Compare ongoing free access, a timed trial and paid research allowances in their original units.

THE ATN TAKE · EDITORIAL ASSESSMENT

Semrush offers a limited ongoing free plan; SE Ranking offers a 14-day trial with its own allowances. Their paid entry plans differ in monitored sites, daily keyword counts and included audit capacity. A larger published allowance is not evidence of better data or a better fit for your business. [1] [2]

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SEO research suitesOfficial sources · Sep 30, 2026
Semrush compared with SE Ranking
THE DETAILSFind your fit.SemrushView profileSE RankingRead research review
Main roleKeyword and competitor research, site audits and position tracking; additional AI-search plans are offered. [1]Keyword and competitor research, rank tracking, site audits and AI-search tracking. [2]
Free entryUS$0 plan: one demo project and 10 reports per day across core tools; no credit card required. [1]14-day trial, no card required. Trial allowances differ from the paid Core plan. [2]
Paid entry · monthly billingSEO: US$139/month on monthly billing. The US$117.33/month display is an annual-billing equivalent, not a monthly-payment offer. [1]Core: $129/month on monthly billing; $103.20/month equivalent when billed annually ($1,238.40/year). Confirm checkout currency. [2] [3]
Included limits to noticeSEO: five monitored websites and 500 daily tracked keywords. Other tool allowances and add-ons must be checked against the selected plan. [1]Core: ten projects, one manager, 2,000 keywords and 100 prompts tracked daily; 250,000 audit pages per month. [2]
Adult-business eligibilityTerms cover internal business use within plan limits. Explicit adult-business permission was not established; confirm your intended use. [4]Terms permit authorized internal use and impose use restrictions. Explicit adult-business permission was not established. [3]
Affiliate statusThe public program prohibits affiliate promotion on adult websites. This restriction is separate from customer-use eligibility. [5]30% for qualifying non-coupon affiliates. The agreement says last-click attribution with a 120-day cookie; the landing page says first-cookie. Confirm that conflict and ATN eligibility. [6] [7]
Decision pointATN assessmentCheck service eligibility and required allowances before paying; do not budget for affiliate income from promotion on an adult site. [4] [1] [5]A project-based evaluation where the trial’s lower allowances are distinguished from paid Core capacity. [2] [3]

Published entry plans have different scopes and allowances. Prices are dated snapshots; confirm currency, billing term, taxes and add-ons. Customer-use policies and affiliate-promotion rules are separate. This comparison does not establish permission for an adult-business workflow or prove research accuracy.

Sources behind this comparison 7 official pages
  1. Semrush — Current SEO & AI Search plans — USD pricing and limits (opens in a new tab)Checked Sep 30, 2026
  2. SE Ranking — Core and Growth pricing, trial, and plan limits (opens in a new tab)Checked Sep 30, 2026
  3. SE Ranking — customer terms of service (opens in a new tab)Checked Sep 30, 2026
  4. Semrush — Semrush Terms of Service — use and subscription rules (opens in a new tab)Checked Sep 30, 2026
  5. Semrush — Official affiliate program — rates, attribution and restrictions (opens in a new tab)Checked Sep 30, 2026
  6. SE Ranking — Affiliate agreement: commission and last-click terms (opens in a new tab)Checked Sep 30, 2026
  7. SE Ranking — Affiliate landing page: attribution wording (opens in a new tab)Checked Sep 30, 2026

How to choose

Use the correct trial limits

SE Ranking’s trial lists ten projects, 750 daily keywords and 20 daily AI prompts, below paid Core’s 2,000 keywords and 100 prompts. Semrush’s free entry lists one demo project and ten reports a day. Build an evaluation task that fits the actual free or trial allowance. [2] [1]

Compare subscriptions in the same billing term

Semrush SEO lists US$139 for monthly billing and five monitored websites with 500 daily tracked keywords. SE Ranking Core displays $129 monthly and ten projects with 2,000 daily keywords; confirm its checkout currency. Neither bundle is feature-equivalent, and an annual equivalent is not monthly payment. [1] [2] [3]

Separate customer eligibility from affiliate promotion

Semrush’s affiliate policy prohibits promotion on adult websites. SE Ranking’s affiliate agreement and landing page disagree on last-click versus first-cookie attribution. Those marketing terms do not establish customer-use permission, which remains unresolved for an adult-business workflow. [5] [4] [6] [7] [3]

Research based · No hands-on testing or numeric scores · Direct links, no affiliate tracking. Our editorial standards

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