Build a creator media kit with facts you can stand behind.

1. Explain the fit in a few sentences

Write a short introduction covering your creator name, the subjects or formats you work in, and the audience you aim to serve. Be specific enough that a brand can tell whether the fit is plausible. A phrase such as “original product photography and practical setup explainers” says more than a list of personality adjectives.

Choose a business contact route and public links you are comfortable sharing. Your kit does not need your home address, private phone number, identity documents, or account login details. Add a preparation date so the reader knows which version they have.

2. Label the numbers before making a chart

For every figure, record the platform, metric name, date range, and source. Keep followers, views, estimated unique viewers, and clicks in separate fields. If a metric is unavailable, omit it or mark it unavailable rather than estimating a flattering number.

YouTube provides a useful example: its unique-viewer metric estimates people who watched during a selected period. Repeat viewing and viewing across devices are accounted for, and adding the unique viewers of individual videos can count the same person more than once. Subscriber totals also do not tell you how many people watched a particular upload.

Use each platform’s own definitions. If you combine figures across accounts, explain what you added; do not label the result “unique people reached” unless you can actually establish that.

Sources: [1]

3. Choose a few samples and explain your role

Pick a small set of relevant examples with working links. For each, say what you made and which parts you handled: concept, photography, editing, writing, or publication. If a sample was self-initiated, describe it that way. A proposed concept belongs in a separate section from work you have already delivered.

Use only samples you are authorized to share. Remove private client details and check whether testimonials or campaign results may be published. If a project involved other people, credit their role accurately. A clear account of one completed project is more useful than several unexplained logos.

4. Give the kit a simple structure

ATN suggests the following outline for a first version. It can fit into a short document or a small set of pages; there is no required page count.

If you show rates, state what they cover and which items require a separate quote. Do not promise results you cannot control, such as a guaranteed number of sales.

5. Check the version you will actually send

Open the finished kit on a phone and test every public link. Make sure screenshots are readable, sensitive information is removed, and the figures match your saved evidence. Ask whether a new reader could tell the difference between your services, your past work, and a proposal.

Keep an editable master and a dated sharing copy. Update numbers deliberately rather than overwriting the period on old statistics. When a prospective partner replies, use their brief to define the project; the media kit should open that discussion, not silently become a promise to deliver everything listed.